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Despite Gen-Z's online connectivity, they often struggle with loneliness. Airbnb Local helps create shared moments in your community.
Gen-Z struggles to make authentic connections.
Creating a way to quickly and easily make memories.
We conducted in-depth research on Airbnb travelers and booking sites to understand our target audience.
Each app has their own special features, like reward systems and sharing options, but can be too cluttered and overwhelming.
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The struggle with loneliness translates over to travel, preventing them from cherishing moments.
Our Gen-Z personas all have different reasons for traveling: Connecting with friends, seeing the world, and finding new hobbies.
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We decided to add features that deliver meaningful experiences.
We adopted a direction tailored to Gen-Z through the use of vibrant colors, playful illustrations, stamps, and stickers.
Receive notifications for free community events, and easily RSVP to join.
Keep up with pop-up community events and easily RSVP! Collect stickers for each event you attend!
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Keep those memories alive in the digital space, and share with friends.
Collect stickers with each event you attend, and create a digital scrapbook to share with friends!
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I really enjoyed the creativity that poured into this project. Our fellow Gen-Z classmates even said they would use our features if they existed!
I want to add more interactions and motion graphics to the UI designs.
