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The 25-year-old site has outdated information architecture that needs a refresh, while also keeping recognizability for long time users.
Website users currently struggle with overwhelming amount of textual content and outdated structure.
Keep a recognizable look, while modernizing existing information architecture and streamlining navigation.
Talking to ProZ employees and learning about its history helped me uncover key concerns and ideas.
The current site is hard to navigate.
Employees in different areas of the company gave their ideas for the new site concept.
Feedback enabled us to efficiently narrow down our direction and move forward in the design process.
Through Slack, we held design critiques and voting on potential ideas for color schemes and font pairings.
After one month of an incredibly collaborative process, I established a basic design system concept.
I sketched out some initial ideas before committing to digital wireframes in Figma.
Wireframing gives an example of implementation of the new design system concept.
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After one month of an incredibly collaborative process, I established a basic design system concept.
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Despite such a short time there, I learned a lot about dynamics in a real work environment and developed time management skills to reach deadlines.
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